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Privacy Policy

Last updated: 19/01/2025

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Velour Detailing Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information in a safe, transparent and lawful manner.
This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, make a booking, contact us or receive services from us.

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1. Who We Are

Company Name: Velour Detailing Ltd
Registered Address: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Email: admin@velourdetailing.co.uk

We are the Data Controller for the purposes of the General Data Protection Regulation (GDPR).

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2. Information We Collect

We may collect the following types of information when you interact with us:

A. Personal identification

  • Name

  • Email address

  • Phone number

  • Address or service location

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B. Vehicle information

  • Make, model and registration

  • Vehicle condition details

  • Photos/Videos (before/after)

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C. Transaction & booking information

  • Service history

  • Booked services

  • Payment confirmations (via processors)

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D. Payment information

  • Payment information is processed securely by Stripe via Acuity Scheduling.

  • We do not store or handle full card details on our servers.

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E. Communication information

  • Emails

  • Text messages

  • WhatsApp messages

  • Phone call information (not recorded)

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F. Website usage data

  • Through cookies and analytics we may collect:

  • IP address

  • Browser type

  • Device type

  • Interaction data (pages visited, duration, clicks)

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3. How We Collect Information

We collect information in the following ways:

  • When you use our website or booking system

  • When you make a booking via Acuity Scheduling

  • When you pay via Stripe

  • When you email, call, text or message us

  • When you sign up for marketing communications

  • Through cookies and tracking tools such as:

  • Google Analytics

  • Google Ads

  • Meta (Facebook/Instagram)

  • TikTok

  • Wix Visitor Analytics

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We do not collect data from children and our services are not targeted at individuals under 16.

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4. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Processing bookings and payments

  • Contacting you about your service

  • Sending confirmations, reminders and updates

  • Responding to enquiries and support requests

  • Delivering requested services

  • Maintaining service records

  • Marketing (email & SMS), if consented

  • Improving our website and customer experience

  • Managing fraud and security risks

  • Complying with legal obligations

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We do not sell personal information to third parties.

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5. Legal Bases for Processing

Under GDPR, we rely on the following lawful bases:

  • Contract: to provide services you have booked

  • Legitimate Interests: for business administration, fraud prevention, service improvements

  • Consent: for marketing communications and non-essential cookies

  • Legal Obligation: for accounting, tax and regulatory compliance

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6. Third-Party Data Processors

We use trusted third-party service providers to operate our business. These include:

  • Stripe (payment processing)

  • Acuity Scheduling (appointment booking)

  • Wix (website platform & hosting)

  • Google (analytics & advertising)

  • Meta (Facebook & Instagram advertising)

  • TikTok (advertising)

  • SMS / Email marketing providers (where applicable)

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These processors may handle data on our behalf, but cannot use it for their own purposes.

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7. Payment Security

All payments are processed by Stripe, which is PCI-DSS compliant.
We never store full card numbers or CVV codes.

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8. Marketing Communications

We may send email and SMS marketing if you have:

  • Opted-in through our website or booking system, or

  • Provided consent during an enquiry

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You can unsubscribe at any time by following the instructions in the message or contacting us directly.

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9. Data Retention

We retain personal data:

  • For as long as necessary to fulfil bookings and provide services

  • For legitimate business and accounting purposes

  • Until a customer requests deletion, where applicable

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There is currently no automatic deletion policy, but you may request removal at any time.

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10. Customer Rights (GDPR)

Under UK GDPR, you have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Transfer data (data portability)

  • Withdraw consent (for marketing & cookies)

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To exercise any rights, contact: admin@velourdetailing.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

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11. Cookies & Tracking Technologies

We use cookies and tracking tools for:

  • Website performance

  • Analytics & insights

  • Advertising & remarketing

  • Booking and payment functionality

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A full Cookie Policy can be provided or embedded separately if required.

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12. Data Sharing & Transfers

We do not sell or trade personal information.

Your data may be processed outside the UK/EU by some processors (e.g. Google, Meta), but safeguards such as Standard Contractual Clauses (SCCs) are used to protect your rights.

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13. Data Security

We implement security measures including:

  • Encrypted payment handling (via Stripe)

  • Secure server hosting (via Wix)

  • Access controls

  • Anti-fraud monitoring

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However, no online transmission is 100% secure.
If we become aware of a data breach, we will notify affected users where legally required.

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14. Changes to This Policy

We may update this Privacy Policy from time to time.
Updated versions will be posted on this page with a revised “Last Updated” date.

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15. Contact Us

For privacy-related enquiries, data requests or complaints, contact:

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