Privacy Policy
Velour Detailing Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information in a safe, transparent and lawful manner.
This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, make a booking, contact us or receive services from us.
1. Who We Are
Company Name: Velour Detailing Ltd
Registered Address: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Email: admin@velourdetailing.co.uk
We are the Data Controller for the purposes of the General Data Protection Regulation (GDPR).
2. Information We Collect
We may collect the following types of information when you interact with us:
A. Personal identification
-
Name
-
Email address
-
Phone number
-
Address or service location
B. Vehicle information
-
Make, model and registration
-
Vehicle condition details
-
Photos/Videos (before/after)
C. Transaction & booking information
-
Service history
-
Booked services
-
Payment confirmations (via processors)
D. Payment information
-
Payment information is processed securely by Stripe via Acuity Scheduling.
-
We do not store or handle full card details on our servers.
E. Communication information
-
Emails
-
Text messages
-
WhatsApp messages
-
Phone call information (not recorded)
F. Website usage data
-
Through cookies and analytics we may collect:
-
IP address
-
Browser type
-
Device type
-
Interaction data (pages visited, duration, clicks)
3. How We Collect Information
We collect information in the following ways:
-
When you use our website or booking system
-
When you make a booking via Acuity Scheduling
-
When you pay via Stripe
-
When you email, call, text or message us
-
When you sign up for marketing communications
-
Through cookies and tracking tools such as:
-
Google Analytics
-
Google Ads
-
Meta (Facebook/Instagram)
-
TikTok
-
Wix Visitor Analytics
We do not collect data from children and our services are not targeted at individuals under 16.
4. How We Use Your Information
We use your information for legitimate business purposes, including:
-
Processing bookings and payments
-
Contacting you about your service
-
Sending confirmations, reminders and updates
-
Responding to enquiries and support requests
-
Delivering requested services
-
Maintaining service records
-
Marketing (email & SMS), if consented
-
Improving our website and customer experience
-
Managing fraud and security risks
-
Complying with legal obligations
We do not sell personal information to third parties.
5. Legal Bases for Processing
Under GDPR, we rely on the following lawful bases:
-
Contract: to provide services you have booked
-
Legitimate Interests: for business administration, fraud prevention, service improvements
-
Consent: for marketing communications and non-essential cookies
-
Legal Obligation: for accounting, tax and regulatory compliance
6. Third-Party Data Processors
We use trusted third-party service providers to operate our business. These include:
-
Stripe (payment processing)
-
Acuity Scheduling (appointment booking)
-
Wix (website platform & hosting)
-
Google (analytics & advertising)
-
Meta (Facebook & Instagram advertising)
-
TikTok (advertising)
-
SMS / Email marketing providers (where applicable)
These processors may handle data on our behalf, but cannot use it for their own purposes.
7. Payment Security
All payments are processed by Stripe, which is PCI-DSS compliant.
We never store full card numbers or CVV codes.
8. Marketing Communications
We may send email and SMS marketing if you have:
-
Opted-in through our website or booking system, or
-
Provided consent during an enquiry
You can unsubscribe at any time by following the instructions in the message or contacting us directly.
9. Data Retention
We retain personal data:
-
For as long as necessary to fulfil bookings and provide services
-
For legitimate business and accounting purposes
-
Until a customer requests deletion, where applicable
There is currently no automatic deletion policy, but you may request removal at any time.
10. Customer Rights (GDPR)
Under UK GDPR, you have the right to:
-
Access your data
-
Correct inaccurate data
-
Request deletion (“right to be forgotten”)
-
Restrict processing
-
Object to processing
-
Transfer data (data portability)
-
Withdraw consent (for marketing & cookies)
To exercise any rights, contact: admin@velourdetailing.co.uk
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
11. Cookies & Tracking Technologies
We use cookies and tracking tools for:
-
Website performance
-
Analytics & insights
-
Advertising & remarketing
-
Booking and payment functionality
A full Cookie Policy can be provided or embedded separately if required.
12. Data Sharing & Transfers
We do not sell or trade personal information.
Your data may be processed outside the UK/EU by some processors (e.g. Google, Meta), but safeguards such as Standard Contractual Clauses (SCCs) are used to protect your rights.
13. Data Security
We implement security measures including:
-
Encrypted payment handling (via Stripe)
-
Secure server hosting (via Wix)
-
Access controls
-
Anti-fraud monitoring
However, no online transmission is 100% secure.
If we become aware of a data breach, we will notify affected users where legally required.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
Updated versions will be posted on this page with a revised “Last Updated” date.
15. Contact Us
For privacy-related enquiries, data requests or complaints, contact:
-
Velour Detailing Ltd
-
Email: admin@velourdetailing.co.uk